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What Does Earth Day Have To With Social Media?

What Does Earth Day Have To With Social Media?

by Shelley Webb | Apr 20, 2021 | Content, Social Media Strategy

This Thursday, April 22, we celebrate Earth Day, the anniversary of what many people consider to be the beginning of environmental awareness. The first Earth Day took place on April 22nd, 1970. I remember it well because we walked to school in order not to use the gas...
How to Optimize Your Website to Get a Lower Bounce Rate

How to Optimize Your Website to Get a Lower Bounce Rate

by Shelley Webb | Feb 9, 2021 | Content, Search Engine Optimization

This is a guest article by Corinna Rake of Online Empowerment and was reposted with permission by the author. Bounce rate. It’s one of those website terms that kinda makes sense, but you may be wondering what it *actually* means – and why you should care. Let’s give...
17 Ideas to Help Create Content for our Social Media

17 Ideas to Help Create Content for our Social Media

by Shelley Webb | Jan 22, 2021 | Content, Social Media Strategy

Sometimes it’s difficult to come up with good content on a consistent basis. If you’re in a rut, here are some ideas that may spark some interest. Plan out your content to educate your readers that you’re not JUST here to entertain, but that you have items or services...
41 Questions to Ask to Get More Engagement on Social Media

41 Questions to Ask to Get More Engagement on Social Media

by Shelley Webb | Jan 3, 2021 | Content, Facebook, Instragram, Twitter

This post is all about content – WHAT to post on social media to get more engagement and reach and how to plan it out. Inspirational quotes, teaching moments and calls-to-action are great but one of the best ways to get engagement is to ask questions that can be...
Why Content Marketing is a Crucial Strategy for Your Business

Why Content Marketing is a Crucial Strategy for Your Business

by Shelley Webb | Nov 24, 2020 | Content, Social Media Strategy

Content marketing is one of the most important forms of marketing that exists. The thing that might surprise you most about content marketing is that it’s not new. Content marketing has existed since marketing existed, which has been around since people sold goods or...
Why Cross-Posting Your Social Media is a Waste of Time

Why Cross-Posting Your Social Media is a Waste of Time

by Phil Anderson | Jul 31, 2020 | Content, Social Media Strategy

  Are you someone who prides themselves on being super efficient with your time? That’s a good thing, right? Get the most done in the least amount of time and have time for sipping a cool drink! Who could argue with that? Well, there are exceptions to every rule, and...
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