In today’s complicated digital world it’s far too easy to get caught up in the hype of social media and forget that it is part of a larger digital strategy.
When talking to business owners, the whole idea of social media and content marketing is really confusing for them because they can’t really tell if it’s working, how to measure and track results and what happens next.
The question we often hear is “where do we go from here?”
Building a strategy that isn’t one dimensional is key for any business looking to grow and expand.
The key is understanding how and where to target your audience and understand the importance of testing and refining.
In our presentation at Social Media Week Coeur d’Alene, we will break down some of these key tactics and show you how to build and test your messaging and offers plus show advanced behavior tracking and why an integrated strategy will always outperform a single channel strategy.
Good strategy in action delivers great results!!
By Doug Schust of Hagadone Digital